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Creating the World's First Digital Shooting Range with Jared Ogden, USNA ‘04

Nov 29, 2024

“Every startup has a unique story. Every startup has its challenges. During COVID, we all experienced just crazy, unprecedented challenges. But one of the really awesome things that came out of COVID for us is we decided to make a strategic pivot and shifted to technology.” –Jared Ogden, USNA ‘04

Jared Ogden is a distinguished military veteran and successful entrepreneur who has dedicated his career to national security, tactical training, and veteran support. As CEO and Co-founder of Triumph Systems, he leads a company that designs and manufactures innovative firearm training tools and technology systems for civilians, law enforcement, and military personnel. Jared’s extensive military background includes seven years of Naval service, where he served as both a Naval Special Warfare Officer with SEAL teams in the Arabian Gulf and Afghanistan, and as a Surface Warfare Officer qualified on 30K+ tonnage watercraft. Following his military career, he leveraged his expertise in various roles, including Director of Operations at Asymmetric Solutions and Program Manager at Procinctu Group, where he specialized in special operations training and security consulting. In 2010, he founded the Phoenix Patriot Foundation, focusing on creating opportunities for combat-wounded veterans. His diverse experience includes an appearance on National Geographic’s “Ultimate Survival Alaska” and serving as a sought-after speaker through Hold Fast, sharing combat leadership lessons with private organizations across the United States.

In this episode, we discuss:

  • How Jared’s childhood dream of becoming a Navy SEAL led him to the Naval Academy and his service as both a Surface Warfare Officer and Naval Special Warfare Officer.

  • Jared’s transition from military service to entrepreneurship, including how he co-founded Triumph Systems and grew it to nearly $6 million in lifetime sales over eight years.

  • How he and his team made a strategic pivot during the COVID pandemic from physical targeting systems to technology-based solutions, resulting in the development of BRASS App, a revolutionary shooting performance tracking platform.

  • How Triumph Systems created the “world’s first digital range” by integrating software that measures shooting metrics and enables users to compete virtually with others.

  • Triumph Systems’ innovative approach to democratizing shooting sports training by offering free technology that replaces traditional $150 shot timers, making performance tracking accessible to the 56 million target shooters in the United States.

  • His commitment to finding synergies between special operations and law enforcement training methodologies through technology and innovative product design.

  • The company’s growth strategy, including current fundraising efforts focused on sales, marketing, and R&D, to expand their user base and transition to a subscription model.

  • Jared’s vision for the future of Triumph Systems, including plans for integrating their turning target system with decision-making tracking software for law enforcement training.

In this episode, we sit down with Jared Ogden, a former Navy SEAL officer and innovative entrepreneur who is revolutionizing firearms training through technology. We explore how Jared transformed his military expertise into a successful business venture with Triumph Systems, growing from an initial focus on physical targeting systems to developing BRASS App, a groundbreaking digital platform that’s democratizing shooting sports training. Jared shares the compelling story of his strategic pivot during the COVID pandemic, which led to creating the “world’s first digital range” – a technology that makes professional-grade training metrics accessible to the 56 million target shooters in the United States. We dive into how his military background influences his business approach, particularly in bridging the gap between special operations and law enforcement training methodologies. The conversation also covers Triumph Systems’ exciting growth trajectory, including current fundraising efforts and plans to integrate decision-making tracking software for law enforcement training. This episode is particularly valuable for military veterans transitioning to entrepreneurship, technology innovators in the defense sector, and anyone interested in using technology to transform traditional business processes.

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Special thanks to Jared Ogden for joining me this week. Until next time!

-Scott Mackes, USNA ’01

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