“One of the things we hope with this is that folks can find the nonprofits that they really sync with, whether they’re near or far, and be able to support them.” - Evan Parnell, USNA ‘08 Evan Parnell is the COO of GivMoo, a technology platform that integrates charitable giving into everyday purchasing and business transactions. With experience scaling startups through early growth phases, Evan leads execution and commercial strategy, translating big ideas into structured systems that support sustainable growth and measurable impact. That mission is carried forward alongside Martiel Beatty, Founder and visionary leader behind GivMoo’s ecosystem design. Martiel focuses on building strategic partnerships and shaping the platform’s long-term impact model, ensuring that merchants, nonprofits, and consumers are connected in ways that create shared value. 

Together, they’re building a scalable platform that embeds giving into everyday business. 

In this episode of the SABM podcast, Scott chats with Evan & Martiel about:

• Commerce as a Giving Engine: How GivMoo embeds charitable contributions directly into everyday purchasing behavior.
  

• Rethinking Nonprofit Funding: Why traditional donation models struggle with retention and scale, and where opportunity exists.
  

• A Shared-Value Marketplace: Aligning merchants, nonprofits, and consumers so that every transaction creates measurable impact.
  

• A Simpler Giving Strategy: Encouraging consumers to shift just one purchasing category to drive consistent support for causes they care about.
  

• Scaling with Infrastructure: Their roadmap for raising outside investment and building the systems required to grow sustainably. 

Timestamps:

00:42 Evan’s Career Shift and New Venture

01:40 Martiel’s Entrepreneurial Background

03:50 WorldPride Merchandise Lessons

06:59 The Nonprofit Funding Problem

11:12 The Math Behind GivMoo

16:30 Solving the Marketplace Gap

22:19 Turnkey Product Model Explained

25:49 Marketing and Consumer Strategy

37:55 Martiel’s Personal Mission

Connect with Evan & Martiel:

• LinkedIn | Evan Parnell 

• LinkedIn | Martiel Beatty

• www.GivMoo.com
  

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A special thank you to Evan and Martiel for joining me this week. Until next time!

-Scott Mackes, USNA '01